Be Adventurous
Go On, We’ve Got Your Bak
Project Brief
Design a name plate graphic for CamelBak's new Scout hike pack, launching in 2018. Target demographic are kids aged 7-11.
Role in Project
Lead designer, worked closely with art director and 3 members of the product team
Moodboard / Design Inspiration
Theme:
World traveler / explorer
Initial Sketches
Concept 1: Mountains to Climb
Major mountain ranges for aspiring rock climbers
Concept 2: Emblems of the Outdoors
Animals and points of nature little explorers might see along their hike
Concept 4: Stay Wild
Includes animals and nature elements
Final Design
Print sample
Black ink on neon green fabric
