National Clementine Day Campaign

February 15th is National Clementine Day! Hint is celebrating this day by offering a 1-day sale on Clementine water to new and existing customers.

Clementine is Hint’s newest flavor. How might we drive excitement and urgency to this campaign?

Inspiration + Exploration

Explore various visual and conceptual directions. Create moodboards for group brainstorms and collaborating with copywriter.

Concept 1: 1950s Band Posters

Concept 2: Presidential Campaigns

Concept 3: RSVP + Invitations with Expressive Typography

Conceptual Iteration

Iterate on 3 conceptual directions. Present ideas to Executive Creative Director and CMO.

Concept 1: Clementine for President

Concept 2: Clementine the Band

Concept 3: You’re Invited

Refine + Launch

Refine final campaign assets: Landing page, email, social, retail, and affiliate. Share with team for launch.

View next project →