Spring in Color
Our Spring Blend gives us the sense of comfort and renewal we crave this time of year.
We took inspiration from the season’s colors, using tones like pale yellow, tawny amber, and blush pink, to allude to the coffee’s progression of flavors—from wildflower honey and butter toffee to fresh chamomile blossoms.
Spring Blend Tasting Notes
Honey, Toffee, Chamomile
Tasting Profile
A coffee blend inspired by a season in full color
Packaging
Designed for retail whole bean bag sold in cafes
Coffee Card
Handed out to guests who order Spring Blend on drip in cafe.
Also included with all online orders.
Poster
Given to the first 100 in-cafe purchases.
Poster features original poetry by one of Blue Bottle’s in-house writers.
Landing Pages
Homepage during the first week of launch (left). Product page for ordering Spring Blend online (right).
Social
As a fresh and exciting way to share the launch of Blue Bottle’s first seasonal blend, we introduced a feature Instagram profile “Blue Bottle Flavor Profile”.
I partnered with the Senior Marketing Manager to design a visual moodboard celebrating the tasting profile of Spring Blend.
Instagram Stories
Educating our guest on the inspiration behind the Spring Blend
Video
A mini film to share the launch of Spring Blend: A coffee inspired by a season in full color.
Email Campaign
I designed a suite of email campaigns for the full launch from preorder to last roast.
Role in Project
Lead Designer.
Worked closely with the Design Director to align on art direction of full campaign across multiple channels.
Collaborated with Senior Marketing Manager to create a seamless message across campaign.
Worked with the Photographer to plan and shoot creative assets.
Provided art direction to videographer / film editor on videos including paid and social ads.
Worked with Performance Marketing Manager to test and plan email campaign flow.
Deliverables
New packaging solution for in-cafe whole bean coffee bags, poster, coffee card, in-cafe display signage; suite of 6 campaign emails, homepage and product webpages, Instagram Flavor Profile, posts, and stories.