Where Art Meets Coffee

Blue Bottle for MoMA

MoMA_Architecture.jpg

Project Brief

Blue Bottle Coffee partners with MoMA New York in celebration for their “New MoMA”—redesigned gallery spaces, new programming, reimagining how they showcase their art.

Products to be included in the pop-up are the Blue Bottle Coffee Can, Claska Mug, Essentials Kit, Dripper, and Tote Bag.

Design Constraints

Use MoMA and Blue Bottle’s brand guidelines to create a new graphic treatment that pushes the boundaries for both brands.

Must include the MoMA and Blue Bottle logo but MoMA should be the priority in hierarchy.


MoMA Logo and Color Palette

MoMA_Logo.jpg
MoMA_Colors.jpg
 

Concept 1

Celebrating MoMA architecture and jazz music

MoMA_Concept_1_Inspiration.jpg
MoMA_Concept_1_Design.jpg

Concept 2

Bold MoMA Stripes

MoMA_Concept_2_Inspiration.jpg
MoMA_Concept_2_Design.jpg

Concept 3

“Blend” typography play

MoMA_Concept_3_Inspiration.jpg
MoMA_Concept_3_Design.jpg

Role in Project

Lead Designer on all 3 concept directions.

Worked closely with the Design Director to refine concepts and prep for MoMA stakeholder presentation.

Deliverables

Design a limited edition can for the “MoMA Blend” coffee. Other products to follow within the same theme: Blue Bottle Dripper, Essentials Kit, Claska Mug, and Tote Bag.