Where Art Meets Coffee
Blue Bottle for MoMA
Project Brief
Blue Bottle Coffee partners with MoMA New York in celebration for their “New MoMA”—redesigned gallery spaces, new programming, reimagining how they showcase their art.
Products to be included in the pop-up are the Blue Bottle Coffee Can, Claska Mug, Essentials Kit, Dripper, and Tote Bag.
Design Constraints
Use MoMA and Blue Bottle’s brand guidelines to create a new graphic treatment that pushes the boundaries for both brands.
Must include the MoMA and Blue Bottle logo but MoMA should be the priority in hierarchy.
MoMA Logo and Color Palette
Concept 1
Celebrating MoMA architecture and jazz music
Concept 2
Bold MoMA Stripes
Concept 3
“Blend” typography play
Role in Project
Lead Designer on all 3 concept directions.
Worked closely with the Design Director to refine concepts and prep for MoMA stakeholder presentation.
Deliverables
Design a limited edition can for the “MoMA Blend” coffee. Other products to follow within the same theme: Blue Bottle Dripper, Essentials Kit, Claska Mug, and Tote Bag.